Work — Ricardo Dória

01 / 05 — SaaS · AI · Portugal

Workshop management, built from scratch, with AI inside the flow.

Problem: A workshop runs on many moving parts at once: work orders, technicians, repairs and quality control, all against deadlines.
Thinking: AI is only useful where the decision is made. So decision support lives inside the real workflow, not in a separate tool or a chat window.
Result: In production in Portugal, used every day by real teams, with room to expand to other markets.

02 / 05 — Health & parenting · Rules + LLM

Meal plans for babies, generated by AI, with medical safety at the centre.

Problem: A language model can personalise, but in infant nutrition a confident mistake is not an option.
Thinking: Safety first, personalisation second. Structured medical and nutrition rules set the boundaries; the model only works inside them.
Built: Plans adapted to age and stage of development

03 / 05 — Tools & decisions · LLMs

Tools that hand repetitive decisions to AI.

Problem: Repetitive business decisions, made the same way again and again.
Thinking: Prototype fast with LLMs, then keep only what has measurable impact in the real world.
Status: In development

04 / 05 — Product strategy · Omnichannel

Product strategy and omnichannel for Brazil’s largest beauty group.

Problem: A shopping experience only feels consistent when technology, marketing and logistics move together.
Thinking: Product strategy as the link between those teams, with the customer as the single point of view.
Result: Shopping experiences designed to be consistent, scalable and customer-centred.

05 / 05 — Digital sales · Configurators

Digital car sales for some of the world’s biggest car brands.

Problem: Digital sales experiences and configurators that work, and convert, in several markets at once.
Thinking: Localise the product for each market, and judge it by conversion and marketing performance.
Built: Digital sales experiences