Ricardo DóriaAI Product Architect
I build products with strategy, design and AI.
01 — How I help
From the idea to software in production.
Ten years deciding what to build for global brands. Now I build it too. Bring me in for one of these steps, or for all three.
- 01
Decide what to build
Before any code: which problem is worth solving, where AI actually helps, and where it doesn’t. Roadmaps a team believes in. Priorities the business can feel.
- 02
Design AI into the work
What the model sees, what it may decide, what gets checked, and where the result lands. Rules first wherever a mistake is not an option.
- 03
Build it and put it in production
Software built from scratch and used every day by real teams. Not prototypes, not demos.
Seen in Schmitz Cargobull
Not sure where to start? That’s what the first conversation is for.
Tell me what you have in mind02 — Work
Things that exist.
Three of five projects. Each one tells its full story on its own page.
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Motion study: a work order moves across a workshop board, from open to assigned, repair, quality control and closed, while an AI panel suggests next steps and a deadline counts down.
SaaS · AI · Portugal
Schmitz Cargobull In production
Workshop management, built from scratch, with AI inside the flow.
Read the case -
Motion study: an age input passes through validated rules, a language model generates a weekly plan, and every meal is checked against the rules.
Health & parenting · Rules + LLM
Infant nutrition
Meal plans for babies, generated by AI, with medical safety at the centre.
Read the case -
Motion study: a customer journey (discover, buy, receive, return) orbits the customer, lighting up technology, marketing and logistics in turn.
Product strategy · Omnichannel
Grupo Boticário Now
Product strategy and omnichannel for Brazil’s largest beauty group.
Read the case
03 — Approach
AI is a material, not a feature.
AI Product Architecture is product thinking applied to a new material: what the model sees, what it may decide, what gets checked, and where the result lands.
- 01InputA real task, inside a real workflow
- 02ContextOnly the data this decision needs
- 03RulesWhat must always be true
- 04ModelJudgement where it is cheap and useful
- 05ValidateChecked against the rules, again
- 06OutputBack into the flow, not a chat window
04 — About
Ricardo Dória.
For ten years I’ve worked where strategy, engineering and users meet, making sure what gets built has a reason to exist. Car brands that sell across Europe, a beauty group that spans brands and countries, and a workshop operation that runs on software I built.
I also teach Google Ads at Lisbon Digital School. Teaching what I practise keeps it honest: real cases, real mistakes, and the decisions no manual covers.
- Years in digital product
- 10+
- Global brands
- 7+
- Industries
- 4
Worked with
- Grupo Boticário
- BMW
- MINI
- SEAT
- CUPRA
- Renova
- Schmitz Cargobull
- Lisbon Digital School
05 — Contact
Let’s build the right thing.
A product, an AI idea, an e-commerce challenge, a problem worth solving. Tell me what you have in mind.
rdoria
rdoria.com
Ricardo Dória
AI Product Architect
Ricardo Dória
rd.
- 10+ yearsProduct Manager
- Rules + modelsAI Product Architect
- Software in productionBuilder