Case 04 / 05 — Product strategy · Omnichannel
Grupo Boticário.
Product strategy and omnichannel for Brazil’s largest beauty group.
Motion study: a customer journey (discover, buy, receive, return) orbits the customer, lighting up technology, marketing and logistics in turn.
Motion study: it explains the mechanism. It isn’t a screenshot of the production interface.
Product Manager in the European operation, designing and running product strategy that connects technology, marketing and logistics.
- 01 — Context
A multi-brand beauty group. I work in its European operation.
- 02 — Problem
A shopping experience only feels consistent when technology, marketing and logistics move together.
- 03 — Thinking
Product strategy as the link between those teams, with the customer as the single point of view.
- 04 — Build
- Product strategy for the European operation
- Omnichannel shopping experience
- Alignment across technology, marketing and logistics
- 05 — Result
Shopping experiences designed to be consistent, scalable and customer-centred.
Want the longer version? Ask me about Grupo Boticário.