Case 05 / 05 — Digital sales · Configurators
BMW · MINI · SEAT · CUPRA.
Digital car sales for some of the world’s biggest car brands.
Motion study: a car configurator steps through model, trim, colour and extras, then a quote is requested.
Motion study: it explains the mechanism. It isn’t a screenshot of the production interface.
Digital sales experiences and online configurators, localised for multiple European markets, focused on conversion and digital-marketing performance.
- 01 — Context
Four car brands, sold across multiple European markets.
- 02 — Problem
Digital sales experiences and configurators that work, and convert, in several markets at once.
- 03 — Thinking
Localise the product for each market, and judge it by conversion and marketing performance.
- 04 — Build
- Digital sales experiences
- Online configurators
- Localised for multiple European markets
Want the longer version? Ask me about BMW · MINI · SEAT · CUPRA.